The Rebrand explained
MATTHEW'S - Represents Matthew's mental health. Sometimes its up, sometimes down, but mostly it is all over the place.
PRESERVED - The little bubble above "Matthew's" is the thought process. Therefore by making the chutneys and jams, Matthew is preserving himself.
'd' - This is Matthew's humour. It's his finger up at traditional. Something which he's definitely not and never will be!
Preserving Fruit & Minds - For every sell of a jar, 10p is donated to Mind UK. Matthew has been using services like this all his life and he believes in giving back to enable others to be able to receive the appropriate help.
"Green" PRESERVED - Matthew's core values are mental health and the environment. Having a degree in Environmental Science and formally a Chartered Waste Manager, Matthew does what he can to ensure the preservation of the environment through his work and daily life.